What if thinking out the box was counterproductive for innovation processes in organizations? How do we weave together knowledge about the organizations and their environments and creative design tasks? How can we ground design in the identity and culture of the organization? What are the methods we need to develop to durably root design in organizations?

This research through design developed with Gilles Lejeune from the consultancy agency Mardi Conseil tests new ways of bringing together who we are with who we could be on a personal as well as an organizational basis. The first result of this research is a methodology called the “organa method” related to the design method of personas. Published here  at the French Society of information and communication sciences.