Grounded design as an alternative to design thinking – La Conception Ancrée comme alternative au design thinking

What if “thinking out the box” was counterproductive for innovation processes in organizations? How do we weave together knowledge about organizations and their environments and creative design tasks? How can we ground design in the identity and culture of the organization? What are the methods we need to develop to help people innovate in situation?

The Codesign Lab has partnered with Gilles Lejeune from Mardi Conseil to test new ways of bringing together who we are with who we could be on a personal as well as an organizational basis. The first result of this research is a methodology called the “organa method” related to the design method of personas. Published here:

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